If you’re the type of person who likes to keep an eye on the latest wearables and gadgets, you’ll know that femtech is one of the fastest-growing trends in the medical industry today. If you’re still in the dark about what the term means, femtech is essentially any type of technology that’s designed to improve women’s health, using software and algorithms to solve female problems. This includes everything from apps that track your period to connected devices that resolve pelvic floor issues.
According to market analysts Frost & Sullivan, the female health industry is forecast to be worth $50bn by 2025. As it grows, so too does the number of companies providing women with truly innovative services and devices. Here, we’ve rounded up a few of the smart, female-friendly products that are making noise right now.
Elvie Pelvic Floor Trainer
One of the less talked-about side effects of childbirth is a weakened pelvic floor, which can lead to urinary incontinence. This is a surprisingly common condition – it affects 42 percent of women aged 38 in the UAE – that many don’t realize can be reversed by exercising your pelvic floor area.
Dubbed the world’s smallest kegel tracker, Elvie is a discreet wearable product that uses force and motion sensors to measure pelvic floor movement. Handily, it connects to an accompanying app, which guides you through simple five-minute exercises, while giving real-time guidance on your technique.
Ava Fertility Tracker
This discreet wearable bracelet helps you to track your cycle, fertility, or pregnancy, depending on your personal needs. Using a state-of-the-art sensor, Ava detects your body’s vitals to recognize when you’re entering your fertile window, giving you ovulation predictions based on your data (a year-long clinical study found that it could predict fertile days with 89 percent accuracy).
If you do fall pregnant, the app then shares detailed explanations about what to expect each week, as well as tracking your sleep, physiological stress, and resting pulse rate.
Thinx Period Pants
Single-use sanitary products are not only expensive to keep purchasing over your lifetime, but the plastic applicators and coatings do nothing to help the plastic problem.
Luckily, Thinx is changing the game by creating reusable underwear that absorbs your period in a leak-proof way, so that you can feel comfortable and anxiety-free – even on your heaviest days. Once you’ve used your period pants, you can simply chuck them in the washing machine and keep them in a safe place until you need to use them again. No fuss, no mess.